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Check Your Backswing Shaft Position
July 6, 2026 10:37 am
Top of Backswing Golf Shaft Position Your backswing shaft position can be difficult to check on your own. This is because it happens behind your head and out of your field of vision. However, from a clear view behind the swing, it’s easier to see exactly where the shaft is pointing and whether the swing is likely to stay on... View Article
Royal Birkdale July Competition
July 1, 2026 8:35 am
One Year of Monthly Competition. Back Where It Started. Inspired by this month’s Championship course, take on the iconic Royal Birkdale this July at World of Golf London. Compete on the Back 9 in our July Toptracer Championship and see if you can climb to the top of the leaderboard. The format is simple: Virtual Golf, Stroke Play, lowest score... View Article
American Golf July Offers, Live at New Malden
June 15, 2026 5:44 pm
Looking to upgrade your golf gear this July? American Golf New Malden has offers to help every golfer, whether you’re just getting started, refreshing your equipment, or looking for a personalised custom fitting experience. American Golf New Malden brings you its Big Brand Sale. You can save up to 50% on top golf brands. Visit the store to find savings... View Article
Improve Your Wrist Hinge for More Club Speed
June 9, 2026 3:47 pm
Improve Your Wrist Hinge for More Club Speed A good wrist hinge can make a big difference to your backswing. In most cases, the wrists should hinge naturally on the way back. They should then release naturally on the downswing. However, a few simple mistakes can get in the way. Why the wrist hinge matters One of the biggest causes... View Article
June Closest to Pin Competition
June 1, 2026 11:08 am
One Year of Monthly Competition. Back Where It Started. This June marks one year since we launched our monthly Competitions at World of Golf London, and we’re celebrating by going back to where it all began: Royal Portrush. To mark the anniversary, we’re bringing you a new challenge on the same iconic course with a Closest to Pin competition. Prizes... View Article
The Takeaway
May 18, 2026 11:42 am
A good golf takeaway can often be made or broken in the first few feet of the backswing. You may have a great set-up position at address. However, if the club is taken away incorrectly, it can quickly affect the rest of the swing. One of the main errors we see as golf coaches is players whipping the club too... View Article
American Golf June Offers, Live at New Malden
May 13, 2026 3:51 pm
June’s latest offers are now live at American Golf New Malden. There is plenty to discover this month at World of Golf. With Father’s Day coming up on 21st June, now is a great time to treat Dad to something he will actually love. Choose from golf accessories, equipment, clothing or a thoughtful gift to help him enjoy more time... View Article
May Approach Challenge
April 30, 2026 6:26 pm
May’s TopTracer Competition is here, and it’s time to sharpen up your approach game! This month’s challenge takes place on the stunning Naruo Golf Course in Japan, with 9 shots per round to get as close as you can and climb the leaderboard. Three great prizes are up for grabs in each of the Men’s and Ladies competitions, with 1st... View Article
American Golf May Offers, Live at New Malden
April 20, 2026 3:13 pm
Great news for golfers! The latest May offers have arrived at American Golf New Malden. The Blue Flag Event is now live, with up to 40% off across some of the biggest brands in golf, so it’s the perfect time to upgrade your gear for the season ahead. We’ve also just welcomed a range of brand-new Reebok arrivals in-store, giving... View Article
TopTracer EMEA Coach Award 2025
April 20, 2026 3:13 pm
We’re proud to announce that we’ve won the TopTracer EMEA Coach Award 2025, a huge moment for the team and the community we’re building. Powered by TopTracer, this award recognises our commitment to making golf more accessible, more engaging, and far more modern than the traditional experience. A quick celebration, then straight back to doing what we do best. Because... View Article
